[Podo System] Three lines are enough: writing screen copy that stops passing customers
2026-10-20 · 조회 49 · 댓글 0
Title: Three Lines Are Enough: Writing Screen Copy That Stops Passing Customers
Digital signage — Three Lines Are Enough: Writing Screen Copy That Stops Passing Customers · Podo System
If you've filled the screen next to the register with text and still nobody reads it, the problem may not be the content but the length. Customers usually look at a screen for only a few seconds. To be read in that time, you need to trim first.
**Five tips for writing short**
1. **One message per screen.** Don't pack new menu items, discounts, and business hours together. Split them across screens. 2. **Key words first.** Start with what customers are curious about, like "This week only: Strawberry Latte." 3. **About ten characters per line.** It catches the eye from a distance and is easy to read in chunks. 4. **Tell people what to do.** Add a short next step, like "Please ask at the register." 5. **Read it aloud.** If you run out of breath, the sentence is still too long.
**Q&A**
Q. Won't we run short on information if we cut things down? A. You can split the details across the next screen or let store staff explain. Let the screen focus on catching attention.
Q. Do I have to visit every store each time the text changes? A. Podo System is a digital signage solution for managing store schedules and content. It helps you handle refining the text and scheduling new screens in one place.
Good text isn't finished in one go. What matters is an environment where you can write short, display, and revise again without hassle.
If you're curious about adopting or using Podo System, feel free to contact CANCO.
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